Email Marketing for Community Benefit Organizations

Using email to start and grow relationships is easy for community benefit organizations. It is an inexpensive way to reach out to supporters on a regular basis with informative and inspiring messages. Doing this can help your organization build an engaged community that helps to promote your mission, fundraising, and special events.

Sample Emails

Subject: Help Us Make History | ExtraGive


Have you dreamed of making history? Of course, we all have. And now we have a chance to be a part of your community's day of giving - an opportunity to unite our community around causes in which we truly believe and help community benefit organizations connect to the larger community.

We need your help! Please join our campaign and help us reach our goal of $xxxx and xxx donors! We need you to tell your friends and family members about the important work we do and ask them to join us in helping to make a difference.

Get ready to give! On November 20th, starting at 12:00AM on November 20th, visit and make a donation to us and/or to any of the great participating community benefit organizations in your community. You will have 24 hours to make your donation, and all giving will end at 11:59PM on November 20.

Questions? If you have any questions or would like more information, let us know. [Add your contact information]. Thank you in advance for your generosity to our organization!

Subject: Ready to Lend a Helping Hand? | ExtraGive


We’re counting down the days to November 20th and ExtraGive. We need your help to make our campaign a success, and we’ve included a few easy ways that you can support us.

Share and share alike. Online days of giving are successful because of our own networks. Help us grow our network by sending this email to your network and ask your friends to do the same.

Be socially (media) active. Use your social media networks: post on Facebook, tweet about ExtraGive, and share your love for your particular passion, whether it’s education, health care, animals, or the arts. Ask others to do the same.

Become a fundraising champion. Everyone loves a champion, including us! We really need fundraising champions to help drive people to our ExtraGive profile on November 20th. Contact us for more information on how to become a fundraising champion!

Thank you in advance for your support!

Subject: Today’s the Day | Put Your Giving Shoes On


ExtraGive is TODAY, and we are asking you to join us in our efforts to make this the most awesome day of giving your community has ever seen!

We are writing to ask you to take five minutes to give to [name of organization - make hyperlink to your ExtraGive page]. After that, you can give to other community benefit organizations that do work that you support or just kick back and watch how high the giving can go at!

Your donation of any amount will help [give specific examples, or insert a sliding scale of what $25, $50, $100 etc can do].

Here’s how you can make a HUGE difference today:

  • Make a donation (link to your ExtraGive page!)
  • Spread the word. Text a friend. Forward this email. Post on Facebook, Twitter and Instagram using the hashtag #ExtraGive. Oh, and you can also just tell someone in person – that works, too.

Communications Timeline

Download a Comprehensive Communication Guide to Prepare for ExtraGive!

Major Milestones

Month 1

The ExtraGive Team will:

  • Encourage community benefit organizations to sign up for ExtraGive
  • Network with and recruit local community benefit organization leaders to expand and amplify ExtraGive’s message to community benefit organizations, donors, and other general supporters

You should:

  • Sign up for ExtraGive and customize your profile
  • Assemble your ExtraGive team and involve them in planning how your ExtraGive campaign will complement your annual fundraising strategy
  • Attend a webinar to learn about ExtraGive, how to promote your ExtraGive campaign, and how to recruit and utilize peer-to-peer fundraisers
  • Discover all the resources available for you to use in your community benefit organization toolkit (email marketing, social media posts, graphics, planning guide, and more!)

Month 2

The ExtraGive Team will:

  • Work with local newspapers, radio stations, and other media outlets to continue spreading the word to a wider audience about ExtraGive
  • Continue offering trainings to community benefit organizations participating in ExtraGive, and those interested in the opportunity, on giving day best practices.
  • Develop content for community benefit organizations participating in ExtraGive to use, and for use on #ExtraGive social media pages, Facebook and Twitter.

You should:

  • Craft your campaign story. How are you celebrating ExtraGive? How will you use the funds raised during ExtraGive? Why should donors give to you on ExtraGive? Watch our Storytelling Training Video to learn more!
  • Recruit fundraising champions for your campaign. You can use your Board, volunteers, or staff!
  • Let your volunteers know you’re participating in ExtraGive and you need their help in extra special ways! Give them meaningful assignments to fully engage them.
  • Develop your messaging plan for the next 2 months to ensure your donors know you are participating in ExtraGive on November 20th. Download the email and social media timelines in the Community Benefit Organization Toolkit to get a head start!

Month 3

The ExtraGive Team will:

  • Provide more resources to local community community benefit organization leaders to expand and amplify ExtraGive’s message to community benefit organizations, donors, and other general supporters
  • Continue promoting ExtraGive to community benefit organizations across the region

You should:

  • Send out a save the date email and social media post to all of your supporters! Download the ExtraGive “Save the Date” graphic from the Community Benefit Organization Toolkit to make sure your messages stand out!
  • Host a fundraising champion kick-off party to teach your fundraising champions best practices on fundraising!

Month 4

The ExtraGive Team will:

  • Heavily promote ExtraGive to all media outlets across the region
  • Finalize partnerships with local businesses to benefit every community benefit organization participating in ExtraGive

You should:

  • Post on social media regularly about ExtraGive, using the hashtag #ExtraGive
  • Email your supporters with additional details about ExtraGive. How do they give? Why should they give? When should they give?
  • Ensure your campaign story and messaging are ready to go. Make a test donation to make sure you understand the process.

Day of

The ExtraGive Team will:

  • Heavily promote ExtraGive to all media outlets across the region
  • Provide 24-hour support to all community benefit organizations and their supporters

You should:

  • Post on social media regularly about ExtraGive, using the hashtag #ExtraGive
  • Email your supporters with updates and how they can help your ExtraGive campaign
  • Thank your supporters in real-time on social media, in emails, or give them a call!
  • Celebrate!


The ExtraGive Team will:

  • Share statistics from ExtraGive, including community benefit organization success stories, and describe the powerful change that will happen as a result of the generous donations to local community benefit organizations.

You should:

  • Share the results from your ExtraGive participation and what those results mean.
  • Thank your donors and let them know exactly what their donations mean for your program.
  • Send handwritten notes to your fundraising champions and your Board for their assistance.
  • Send periodic updates on how the donations you received are being used. Keep your donors engaged by letting them know how their money is benefiting your organization and your cause.
  • Engage with your donors on GiveGab after ExtraGive by posting volunteer opportunities, fundraising, and hosting events!