Communications Timeline


Download a Comprehensive Communication Guide to Prepare for ExtraGive!



Major Milestones

Month 1

The ExtraGive Team will:

  • Encourage community benefit organizations to sign up for ExtraGive
  • Network with and recruit local community nonprofit leaders to expand and amplify ExtraGive’s message to community benefit organizations, donors, and other general supporters

You should:

  • Sign up for ExtraGive and customize your profile
  • Assemble your ExtraGive team and involve them in planning how your ExtraGive campaign will complement your annual fundraising strategy
  • Attend a webinar to learn about ExtraGive, how to promote your ExtraGive campaign, and how to recruit and utilize peer-to-peer fundraisers
  • Discover all the resources available for you to use in your community benefit organization toolkit (email marketing, social media posts, graphics, planning guide, and more!)

Month 2

The ExtraGive Team will:

  • Work with local newspapers, radio stations, and other media outlets to continue spreading the word to a wider audience about ExtraGive
  • Continue offering trainings to community benefit organizations participating in ExtraGive, and those interested in the opportunity, on giving day best practices.
  • Develop content for community benefit organizations participating in ExtraGive to use, and for use on #ExtraGive social media pages, Facebook and Twitter.

You should:

  • Craft your campaign story. How are you celebrating ExtraGive? How will you use the funds raised during ExtraGive? Why should donors give to you on ExtraGive? Watch our Storytelling Training Video to learn more!
  • Recruit fundraising champions for your campaign. You can use your Board, volunteers, or staff!
  • Let your volunteers know you’re participating in ExtraGive and you need their help in extra special ways! Give them meaningful assignments to fully engage them.
  • Develop your messaging plan for the next 2 months to ensure your donors know you are participating in ExtraGive on November 22nd. Download the email and social media timelines in the Community Benefit Organization Toolkit to get a head start!

Month 3

The ExtraGive Team will:

  • Provide more resources to local community community benefit organization leaders to expand and amplify ExtraGive’s message to community benefit organizations, donors, and other general supporters
  • Continue promoting ExtraGive to community benefit organizations across the region

You should:

  • Send out a save the date email and social media post to all of your supporters! Download the ExtraGive “Save the Date” graphic from the Community Benefit Organization Toolkit to make sure your messages stand out!
  • Host a fundraising champion kick-off party to teach your fundraising champions best practices on fundraising!

Month 4

The ExtraGive Team will:

  • Heavily promote ExtraGive to all media outlets across the region
  • Finalize partnerships with local businesses to benefit every community benefit organization participating in ExtraGive

You should:

  • Post on social media regularly about ExtraGive, using the hashtag #ExtraGive
  • Email your supporters with additional details about ExtraGive. How do they give? Why should they give? When should they give?
  • Ensure your campaign story and messaging are ready to go. Make a test donation to make sure you understand the process.

Day of

The ExtraGive Team will:

  • Heavily promote ExtraGive to all media outlets across the region
  • Provide 24-hour support to all community benefit organizations and their supporters

You should:

  • Post on social media regularly about ExtraGive, using the hashtag #ExtraGive
  • Email your supporters with updates and how they can help your ExtraGive campaign
  • Thank your supporters in real-time on social media, in emails, or give them a call!
  • Celebrate!

Beyond

The ExtraGive Team will:

  • Share statistics from ExtraGive, including nonprofit success stories, and describe the powerful change that will happen as a result of the generous donations to local nonprofits.

You should:

  • Share the results from your ExtraGive participation and what those results mean.
  • Thank your donors and let them know exactly what their donations mean for your program.
  • Send handwritten notes to your fundraising champions and your Board for their assistance.
  • Send periodic updates on how the donations you received are being used. Keep your donors engaged by letting them know how their money is benefiting your organization and your cause.
  • Engage with your donors on GiveGab after ExtraGive by posting volunteer opportunities, fundraising, and hosting events!